Start & Grow A B2B Podcast

Creating a solid B2B podcast strategy is more than just a planning exercise; it’s the blueprint for your podcast’s success. By ensuring your podcast is strategically positioned and aligned with your business goals, you set the foundation for a show that not only captures attention but also delivers long-term value and impact for your brand.

Selecting the perfect podcast format for your B2B show is the cornerstone of its success. This isn’t just about picking a style—it’s about crafting a vibe that resonates with your audience, amplifies your brand’s message, and drives meaningful engagement. The right format transforms your podcast into a dynamic tool that not only educates and entertains but also deepens connections and solidifies your position in the industry.

Investing in the right equipment for your B2B podcast is a technical necessity and a strategic move that sets the stage for success. When you equip yourself with the best gear, you’re not just creating a podcast; you’re crafting an experience your audience will remember and return to.

You’ve decided that you’re going to jump in and create a podcast, what next?

There are a multitude of aspects that go into improving your podcast's ranking in Apple Podcasts... we share them all.

We walk you through how to produce a B2B podcast in 2022... a podcast that will have your target audience refreshing their feed ;)

In this episode of Confessions Of A B2B Marketer, Tom shares the latest revenue numbers for Fame and bCast and then 7 lessons he learned;

B2B marketing crisis: shift to "ROIdeas," prioritize creativity for long-term brand success. Recent standout campaigns exemplify this change