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We mostly do podcasts, but also support with organic social and email newsletters. Organic social drives audience growth, then we transition the audience to an email newsletter and/or podcast.
We do all the work.
You get all the Fame.
Building a weekly niche email newsletter targeted at your ideal customer persona, that isn’t branded by you. Like your podcast, it will be sponsored by, but will be a different brand, if that makes sense!
We start and grow the world's most profitable podcasts for growth focused B2B businesses. We define strategy, find and book guests, train your host, produce the audio, promote the show, and much more!
During the first month, we learn all about you, your business, and the other podcasts in your niche. We then propose the positioning of the show - as well as the episode structure - with the aim of becoming the most downloaded podcast in that niche within six months.
Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes!
With a few episodes under our belt, we then move into the launch phase. We develop the audio identity of the podcast and pull some of the best parts of the first interviews into a trailer.
We'll finalise the edit for the trailer and the first three episodes, launch through all twelve major podcast directories, have the guests share, execute a communications strategy, boost with a little paid spend, and promote the show into the relevant online communities!
Once launched, we release episodes on a regular schedule and start improving each part of the process.
We find even better guests, tweak episode content, test better methods of promotion, build a listener conversion strategy and, most importantly, we determine the best process for building the relationship with each guest with the goal of converting them into an advocate, partner or customer!
How We Grow by Inhabit
Beyond The Screen by IONOS
Guest relationships formed in 3 months.
The Money Movement by Circle
CFO Weekly by Personiv
Client Testimonials
Testimonial
Posting organically (in very specific ways!) from the personal profile of someone within your team is, right now, a fantastic way to get cheap impressions with your ideal customer persona.
We have deep experience with growth personal profiles on LinkedIn and X.