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Team members in 13 countries and counting...
We only do one thing: B2B podcasts
We live and breathe B2B marketing
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Are the largest producer of B2B podcasts in the world (over 100 shows at any one time)
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Live and breathe B2B marketing, demand generation, demand creation, building pipeline... you get the picture 📸
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Rapidly iterate new guest outreach, production and promotion strategies, bringing you better results, faster
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Are collectively responsible for millions of podcast downloads
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Love this stuff so much that we built our own podcast writing AI: Abney and podcast hosting software: bCast
Client Testimonials
Testimonial
Podcast promotion is the process of using audio content, distributed through an RSS feed to promote a product or service. If you, the creator... are able to create content that your ideal customer wants to listen to, then you have their attention. Once you have their attention, you can promote your product or service.
First you need to understand who your ideal listener is... based on that you can determine their challenges and desires. You then need to produce audio content that helps this person with their challenges and supports their desires. Once produced, you then simply need to get the attention of your ideal listener and invite them to listen to your podcast.
There are two parts to a podcast promotional plan: the launch and then the ongoing promotion. The launch strategy is simple: TELL EVERYONE.
The ongoing promotional plan will hinge around content syndication... how can you break down the content from those episodes and distribute on social channels to generate engagement? If you do this right... you can generate a stream of new subscribers to your podcast for free.
Haha - good question. We do have internal processes and templates and are in the process of formalising these and packaging them up to release on our blog :)
We focus on B2B podcasts, this allows us to generate an ROI from a podcast not just from the listeners of the podcast... but also the guests. If you have a guest conversion strategy AND a listener conversion strategy, then podcast promotion can be very effective.
This blog post outlines 5 pillars you can use to promote your podcast effectively...
The first step is to ensure that your podcast is support your ideal listeners with their challenges or desires, if you're not doing that... then you need to go back to the drawing board. If you are... then growing your audience will be simple: you just need to get the attention of more of your ideal listeners!
The best (and cheapest!) way to do this is to syndicate the content from your podcast into other forms and distribute it onto social platforms to generate engagement, then link back to your podcast.
If you have a B2B business and want to generate a more qualified pipeline whilst becoming famous in your specific niche, then we strongly encourage you to click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours!
