It's no secret that we LOVE podcasts.
And we also LOVE marketing.
Our team has probably racked up a grand total of 64,739 hours listening to marketing related podcast, specifically in the B2B space... so we thought we would share them with you.
I mean... if you're in the B2B marketing space and you're NOT getting brain downloads from the best players in the space then you are clinically insane.
Now the question is, when there are so many podcasts available, how to filter those which you should invest your time into... and which you should not.
So, B2B marketers!
Take a deep breath...
We have done the job for you.
These are hands down the best B2B marketing podcasts in the game right now.
Let's get into it...
1. Confessions Of A B2B Marketer
I'm sorry... I couldn't not do it.
I have to mention my own podcast: Confessions of a B2B Marketer. Now the reason you need to subscribe to this one... is simple.
I share everything.
I shares strategies, revenue numbers and EVERYTHING we're doing to grow two B2B businesses Fame and bCast. I'm also joined by guests that have grown B2B businesses, I bring them on to the show to break down how they have done this... so you can do the same.
My favourite episode: 300k Sessions Per Month With Sujan Patel of Mailshake
Subscribe here...
Apple Podcasts / Spotify / Website
2. The Customer Engagement Lab
The Customer Engagement Lab is a business-comedy show investigating the most creative sales and marketing campaigns used to attract customers. It’s also one of only B2B video podcasts that does in-person interviews, round table discussions, and TikTok reaction segments. The host, Travis Tyler is a 7-year marketing veteran from the tech unicorn, PandaDoc. Be warned his teaser clips will probably make you spit your drink out laughing.
My favourite episode: AUDIENCE GROWTH: How to build a social audience with 500k+ followers
Subscribe here...
Apple Podcasts / Spotify / YouTube
3. Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Favourite Episode: #363 Two HUGE Updates (Rebranding After 4 Years)
You can listen to the podcast here...
4. Copyblogger FM
This B2B marketing podcast is a true great. Every week Tim Stoddart, and Darrell Vesterfelt bring experts on to share the latest trends in content marketing, copywriting, email marketing, and just about anything else related to marketing.
Copyblogger FM shares concise, valuable, and knowledgeable insights. The show used to be hosted by Sonia Simone, one of the co-founders of Copyblogger, an incredibly influential blog in the space.
Favourite Episode: How To Conquer Your Fear Of Selling, With Leah Neaderthal
Listen here...
5. Salesman Podcast
We believe that the best B2B marketers are also awesome sales people.
This is why we recommend the Salesman Podcast by Will Barron. In their 300 podcast episodes recorded to date, Will hosts various the podcast B2B marketers, industry experts, psychologists, body language experts, and influencers.
These experts share expertise on topics not directly related to B2B marketing but this does not mean it won't help you.
It will.
Favourite Episode: How To Build a Successful Sales Email Campaign
Check out the show here:
6. Noah Kagan Presents
With more than 150 episodes on air, the podcast presenter claims it to be the number one podcast for entrepreneurs and marketers. It's definitely up there.
Noah, the founder of Sumo.com and Okdork.com... is both hilarious and VERY transparent. He attracts guests not directly from the marketing world but all seem to add value on the topic.
Each episode features a successful entrepreneur, business expert, CEO or marketer that opens up to share their deepest secrets.
Favourite Episode: Behind the Scenes of My Podcast Marketing
Find out more here:
7. B2B Growth
And now.... B2B Growth.
This is the only daily podcast on this list, it's produced by James Carbury and Sweet Fish Media. They have guests and guest hosts cover topic from email marketing, sales, cold outreach, podcasting, content marketing and much more.
Short 15-20 minute episodes make for easy listening.
Favourite Episode: Book # 19: The Most Important Factor for Sales and Marketing Success
Find out more here:
8. The GaryVee Audio Experience
We couldn't build a list of B2B marketing podcasts without including the godfather.
Gary V has built one of the biggest marketing agencies in the world and a BIG part of his lead generation is his own content marketing strategy. So when you listen to this show... don't just listen as a listener, listen as a marketer.
Try to understand his own content strategy, that alone should bring you enough value to subscribe ;)
Favourite Episode: How to Connect with Your Audience|Monday Marketing Takes
Subscribe here:
9. Social Media Marketing Podcast
Social media can be confusing for the B2B marketer..
- Linkedin ads really work?
- Should I start a Facebook Group?
- What are the best hashtags for my niche?
The Social Media Marketing Podcast, hosted by Michael Stelzner, has around 300 episodes with around 45 minutes per episode. After listening to a few... the clouds will start to clear and you will start to see the power of social for B2B marketing.
Favourite Episode: Local Business Marketing in Uncertain Times
Check out the show here...
10. Marketing Companion
Hosted by Mark Schaefer and Brooke Sellas, this podcast has the meat AND the fluff. These guys clearly know marketing but also inject a sense of humour and light comedy throughout episodes.
Mark Schaefer, a world-renowned marketing author and consultant, and Brooke Sellas, owner of a marketing agency and industry expert. Imagine having their B2B marketing knowledge inserted into your brain? It's a no-brainer.
They claim ‘Marketing Companion’ to be the most entertaining marketing podcast that will turn your marketing knowledge to "11".
We totally agree.
Favourite Episode: Creating Personal Customer Experience With Context
You can listen to the podcast here...
Final Word
And there we go...
We guarantee that if you subscribe to these B2B marketing podcasts... over the course of your career in the space, you will generate more traffic leads and revenue for your business.
Each podcast on this list gives a different perspective on B2B marketing, so don't just pick one... pick them all. Refresh your podcast feed each morning straight after waking up and consume during your morning coffee, walk or commute.
Oh... and if your B2B brand is in need of a podcast, we are getting pretty good at it, you can learn more about how we are growing MANY B2B businesses with our proprietary podcast growth service here.
Thanks for reading...
