February 20, 2024

4 Steps To Become Famous In Any B2B Niche

By

Tom Hunt

Contents

In this episode, Tom shares the four-step process to becoming famous in any B2B niche...

‍

Here are the steps:

Create a podcast called "The [[NicheName]] Podcast", the 12 most famous people (that you can book) in the niche are the first guests
Link to said podcast in the new spot below your job title on the LinkedIn creator profile (see image)
Post daily, zero-click written/audio/video posts challenging current perceptions of the niche
Get booked on all other podcasts in the niche to share what you learn

‍

Resources:

‍

Subscribe to Confessions Of A B2B Marketer:

Related content

Read more

Sarah Mitchell

November 20, 2024

How To Measure The Success Of Your B2B Podcast

Measuring your B2B podcast’s success isn’t just about downloads—it’s about resonance, business impact, and growth. Focus on key KPIs to ensure it reaches the right audience and drives lasting value.

Read more

Liebe Bylos

August 28, 2024

The Ultimate Advice For Starting A B2B Podcast

Starting a B2B podcast is more than just hitting record; it's a strategic endeavour that can position your brand as a thought leader and engage your audience on a deeper level. By defining a clear purpose, crafting a unique identity, and executing a well-planned launch, you're not just creating content—you’re building a powerful platform that resonates with your industry and drives meaningful business results.