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Abhishek is the co-founder of two successful startups, Hypto and Togai, which Zuora has acquired. Along with being a successful entrepreneur, Abhishek is also a leading voice on pricing strategies in the SaaS space.
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At Togai, Abhishek has helped build and manage the usage-based billing infrastructure tailored for tech and AI companies. The infrastructure supports companies in implementing and optimizing flexible, consumption-based pricing models.
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Abhishek hosts the Monetize: The Art of Pricing podcast, where he has honest conversations with founders and business leaders about their pricing decisions. The podcast's premise focuses on educating and informing B2B SaaS leaders on evolving pricing strategies, especially usage-based and other hybrid models.
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1
Can you walk us through the key factors influencing your company's transition to a usage-based or hybrid pricing model?
2
What were some of the biggest challenges you faced when implementing a new pricing model, and how did your team overcome them?
3
How has the shift to a usage-based pricing model impacted your company's growth and customer satisfaction?
4
What role does a formal Pricing Committee play in your organization, and how do you ensure its effectiveness?
This podcast host has been trained by our team of podcast ninjas. They know how to transform a podcast interview into an addictive piece of audio....