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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
A weekly podcast records 52 episodes a year.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Do you struggle to keep track of your podcast appearances?
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.