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The # of podcast downloads” is a useless metric.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Yeah, it’s nice that someone downloaded the episode but did they *actually* listen to it?
Often, the answer is no.
Yet, podcast hosts (and guests) obsess over this metric which steers their focus in the wrong direction.
A better thing to focus on is engagement.
As a result of your podcast, you want the right people to connect with you on social media, interact with your content, or mention your episode during sales calls.
100 relevant & engaged listeners > 10,000 people who don’t care
👇
Want to know the ONE thing that the # of podcast downloads tells you? Read the first comment.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
At the end of your podcast interview, the host will ask you where can people learn more about you.
In podcast guesting, the right timing is important.
STOP trying to measure the impact of each podcast appearance.
You don’t need to start a podcast to get the benefits. 🤯
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.