Rubrik is on a mission to secure the world’s data. With a commitment to helping organizations navigate the complex landscape of EU data regulations, Rubrik aimed to transform compliance into a strategic advantage. To achieve this, they partnered with Fame in June 2024 to launch their first C-suite-focused, limited-series podcast, CISO Conversations: EU Data Regulations. The podcast was designed to establish thought leadership, increase brand awareness, and drive engagement by offering practical advice and innovative solutions.

Originally conceived as an audio-focused podcast hosted on podcast platforms, a last-minute executive decision redirected the project toward a YouTube-only format. This unexpected pivot required Fame to reformat the content quickly and adapt the product to meet the new platform’s demands.

Fame navigated this change of direction with professionalism, agility, and positivity and the show launched on YouTube on schedule in July 2024, with ambitious viewing targets. Since its launch, the show has surpassed its viewing targets by over 600%. This success has firmly established Rubrik as a leading authority in regulatory compliance and data security.

CISO Conversations: EU Data Regulations showcases Fame’s expertise in transforming initial podcast concepts into significant industry touchstones across multiple platforms. The evolution from an audio to a video-focused product, and its subsequent success, underscores the power of strategic content management in fostering industry dialogue and audience engagement.

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