Not All B2B Social Content Is Created Equal

0-122k followers in 2 years.

The queen of LinkedIn.@Laraacostar

We cover:

- How Lara "networks"
- Weight lifting learnings
- How a B2B marketer can blow up their CEO's LinkedIn profile

Check out the full episode of Confessions of a B2B Marketer linked below 👇 pic.twitter.com/FHQ9XRd9Zl

— Tom Hunt (@tomhuntio) February 20, 2024

I recently interviewed 4 candidates and hired 1 of them.

Our hiring process:

- 30-minute interview with the line manager
- 30-minute interview with me (the founder)

Next step:

- Make the candidate an offer
- Send a personalized email explaining why it wasn't a fit at this…

— Tom Hunt (@tomhuntio) February 19, 2024

Here’s exactly how I grew a company to $25m.

It only took 20 years!

Step one: pick an industry and work in it for 3-4 years as a W-2.

Step two: when that company gets bought start your own

Step three: struggle for 5-7 years while you learn how to run a business

Step four:…

— Alan Pentz (@apentz) January 30, 2024

The more I’ve tried to grow my X followership, the more I’ve grown to hate X.

It’s a tough conundrum. If this is the future of business, I don’t think I want to be part of it.

The content game just gets boring after a while.

— Alan Pentz (@apentz) February 10, 2024

$5m in revenue is when I found I could start building a real management team to take things off my shoulders.

At $10m I could really start getting out of the day to day.

I’m sure others can do it earlier but I had trouble affording the talent I needed below $10m.

— Alan Pentz (@apentz) February 28, 2024

I decided to start running my own business at 34.

Not for the money.

But for independence.

Thank God I decided to do this at 34.

I don't think I would have the stomach for it in my 50s.

— Alan Pentz (@apentz) March 18, 2024