Fame Podcast Host

Global President - CvE Marketing Growth Consultancy

Paul Frampton Calero

“I am a customer and people-focused leader who drives growth and innovation for brands.”

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Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to help international brands grow through a smarter, honest, data-driven approach to digital marketing. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.

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At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers, and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for women in AdTech and beyond.

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The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter.

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Ask me

1
If you could hit reset on one thing in marketing, what would it be?
2
How does a product-first mindset differ from a brand-led approach in organizations?
3
How do you balance brand and performance/growth marketing?
4
How has digital marketing changed the marketing framework at companies?

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