Fame Podcast Host

Darshan is of the philosophy that to make sense of the influx of information on today’s digital media, companies have to gain insights into customers’ motivation and use them to engage the audience.

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With over twenty years of experience in marketing strategy, branding, research design, and innovation, Darshan specializes in consumer behavior and market research. He is the founder and CEO of iResearch, a platform that allows the extraction of insights from consumers globally.

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Darshan is the book's author, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” and the host of the podcast Getting to Aha! with Darshan Mehta, where he helps businesses leverage consume preferences.

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