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Fame Podcast Host

Cory Cotten-Potter
“The future of B2B sales belongs to those who can truly personalize and add value at scale.”

Cory is a digital marketing strategist with over 10 years of experience in education, publishing, and marketing. He currently serves as ValueSelling’s Director of Digital Marketing and Enablement and hosts The B2B Revenue Executive Experience Podcast.

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Cory began his career in higher education. Before joining ValueSelling, he ran social media teams for a Denver-based agency, driving sustainable growth for industry-leading brands in the automotive, CPG, and tech industries.

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Cory is a graduate of St. John’s College with a double major in the History of Math/Science and Philosophy and double minors in Classical Studies and Comparative Literature. Outside the office, he enjoys hiking in Colorado’s Front Range, rebuilding vintage cars, and dedicating time to ongoing art projects.

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Ask me

  • 1

    How do you approach sales enablement in a way that truly moves the needle on revenue growth?

  • 2

    What are some of the most underrated strategies for increasing revenue and margins?

  • 3

    How should companies be thinking about hiring and training sales talent in today’s market?

  • 4

    What new trends or innovations in sales strategy are you most excited about?

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