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Benedict Buckland and Richard Hadler are marketing experts with the Alan agency and the hosts of B2B Marketing Solved. Each week, they sit down with a CMO of a renowned brand to tackle the biggest issues within the B2B world.
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Benedict is a brand specialist and CCO at the Alan agency, who built his reputation in brand marketing with BP, Castrol, and Raconteur.
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Both Benedict and Richard are obsessed with making the B2B marketing operations smoother and more cooperative and understanding how marketing can directly contribute to business growth.
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1
How can marketing close the communication gap with sales?
2
How can we effectively pitch a marketing strategy?
3
What is the main issue affecting B2B marketing practices today?
4
What makes a strong foundation for building a brand through marketing?
This podcast host has been trained by our team of podcast ninjas. They know how to transform a podcast interview into an addictive piece of audio....