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The # Of Podcast Downloads Is A Useless Metric
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The # of podcast downloads” is a useless metric.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Yeah, it’s nice that someone downloaded the episode but did they *actually* listen to it?
Often, the answer is no.
Yet, podcast hosts (and guests) obsess over this metric which steers their focus in the wrong direction.
A better thing to focus on is engagement.
As a result of your podcast, you want the right people to connect with you on social media, interact with your content, or mention your episode during sales calls.
100 relevant & engaged listeners > 10,000 people who don’t care
👇
Want to know the ONE thing that the # of podcast downloads tells you? Read the first comment.
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Don’t Rely On Podcast Reach Estimates
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
Read This Before Sending Your Next Podcast Pitch Email
A weekly podcast records 52 episodes a year.
The # Of Podcast Downloads Is A Useless Metric
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
10-Second Podcast Guesting Method (Try This!)
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