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Reach New Audience Without Starting A New Channel
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Want to reach new audiences?
Start speaking on existing podcasts as a guest.
The chances are that there are 20-50 podcasts that target the EXACT audience you want to reach.
And appearing on them as a guest is one of the most efficient ways to reach people who should know about you.
Yet, many B2B brands choose to build brand new channels from scratch instead.
They spend tens of thousands of dollars and allocate internal teams to orchestrate the process just to give up in the next quarter.
Speaking on podcasts, on the other hand, guarantees that you’ll reach the right audiences with way less effort.
And even if you don’t have a content team in place to distribute the episodes, podcast hosts will do it for you.
So if reaching new audiences is one of your Q4 priorities, send me a DM and let’s chat.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Don’t Rely On Podcast Reach Estimates
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
Read This Before Sending Your Next Podcast Pitch Email
A weekly podcast records 52 episodes a year.
The # Of Podcast Downloads Is A Useless Metric
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
10-Second Podcast Guesting Method (Try This!)
Do you struggle to keep track of your podcast appearances?
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.