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Tom Hunt started this podcast way before starting Fame! It was a media play as part of his SaaS Marketer brand. He started off interviewing the SaaS marketer/founders that he was writing about on his blog.
Once Fame took control of the show, the positioning was refined. We started to target an emerging, controversial area of B2B marketing: demand generation. Soon we picked up a big-name sponsor: Ahrefs.
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Tom and the team started selecting topics that were a little edgy, controversial, and head-turning, and then found guests that could shed light on these...
With the help of these guests, and some well-written LinkedIn Posts, the show started to rank #1 for the team "demand generation" in Apple Podcasts in the US:
That said, the team are not resting, the current strategy persists, until there are more interesting topics and guests in the world of B2B to explore...
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