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Do you run an email newsletter?
Then you should speak on podcasts.
Here’s why:
Earlier this year, one of our customers shared his podcast interview with his newsletter subscribers.
It’s not a huge list.
Just a couple hundred engaged readers from the SaaS industry.
But here’s the thing:
The email where he shared his interview got nearly 3 times higher open rates and CTRs.
Why?
It interrupted a pattern.
Week 1 – Content written by me
Week 2 – Content written by me
Week 3 – Content written by me
Week 4 – Content written by me
Week 5 – Content WITH me, created by someone else
Simply put, it was something else.
Yet, still relevant.
So if you run an email newsletter, spice it up with a few podcast interviews.
Your subscribers will thank you with more engagement and clicks. 🙂
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
This might trigger some podcast hosts but…
Podcast guesting is not just for founders and executives…
Nervousness before a podcast interview is good.
After appearing on a podcast, some guests win new opportunities.
Qualitative & quantitative metrics in podcast guesting
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.