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Qualitative vs. Quantitative Metrics In Podcast Guesting
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Qualitative & quantitative metrics in podcast guesting:
Qualitative:
– On calls, prospects seem more educated
– People mention your brand across social media
– More inbound speaking/podcast opportunities
– Increase in the 3rd party recommendations
– Positive feedback from your sales team
Quantitative:
– Interviews get mentioned as a lead source
– More branded search
– Landing page visits
– Leads generated
– More time spent on your site
Or… you don’t measure anything because you simply know that you should speak on podcasts.
That’s what many of our customers chose to do and they keep crushing it.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Podcast Call To Action Template
At the end of your podcast interview, the host will ask you where can people learn more about you.
Are You Ready To Start Speaking On Podcasts?
In podcast guesting, the right timing is important.
Stop Trying To Measure The Impact Of Each Podcast Interview
STOP trying to measure the impact of each podcast appearance.
Get The Benefits Of Having A Podcast Without Launching One
You don’t need to start a podcast to get the benefits. 🤯
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.